Okay, well it's almost fall! The weather definitely got a lot crisper and we needed sweatshirts this weekend. But, that's okay - I think I'm ready for Fall.
If you've never been, this is probably one of the most beautiful times of the year here in Bloomington. The leaves turn, the weather cools, and we all settle into our classes. For the MBAs though, by the time we settle in we're almost done with our first seven week session! Time just flies!
This seven weeks one of my favorite classes is Channel Management. Due to my retail background and my experience over the summer in Brand, I really see the relevance in this class. It also built very nicely off of CMA Academy Intensive Week 3 - our closing session was by P&G on store-back marketing. As things continue to change, it seems the only way to truly be successful is to have a strong partnership between both the vendor and the retailer. I'm pretty sure my classmates are enjoying this class as much as I am - we have some pretty engaging class discussions over some of the cases. And, to supplement those cases we also have some guest speakers. Last week we actually had Target come to talk to us about their new own-brand up & up!
It's been an exciting few weeks here but I need to get back to it! More to come later!
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